Digital Marketing Portfolio
Building digital systems that turn attention into measurable growth.
Yohan Philip - Digital Architect
MBA | Team Lead | Digital Architect | Digital Consultant | Digital Marketing Manager | Business Development
I help brands move from scattered marketing activity to a sharper growth engine by connecting paid media, digital strategy, content direction, reporting, and performance-led execution into one clear system.
7+
Years in digital marketing
40+
Brands and projects handled
360°
Strategy, media, content and reporting
Growth-focused marketer
Strategy, media, content and insights.
MBA - IPAC School of Management Alumni
Expertise
What I can help brands with.
A practical mix of strategy, media buying, content direction, performance reporting, and digital execution.
Paid Media Marketing
Campaign planning, media buying, optimization, and performance direction across key paid channels.
Social Media Marketing
Building stronger brand presence through platform planning, content flow, and audience engagement.
Digital Strategy
Creating clear digital plans that connect business goals, marketing activity, and measurable outcomes.
Content Management
Managing content direction, campaign calendars, creative coordination, and publishing flow.
Email Marketing
Building email journeys and campaigns that nurture audiences and support conversion goals.
Digital Consultation
Helping brands identify gaps, improve campaign direction, and strengthen digital performance.
Experience
Professional experience.
A career built across digital marketing, business development, agency operations, paid media, consulting and client-facing strategy.
Lead - Digital and Business Development
Zincat Technology - Contract
Digital Marketing Specialist
Azbow
Manager Digital Media Services
Digital Marketing Consultant
Sync Agency
Digital Media Executive
Pepper Street Pvt Ltd
Social Media Executive
Mimshach Guarantee Ltd
Digital Marketing Executive
Mercy & Grace Associates
Portfolio
Brands I have worked with.
A selection of brands and projects from my digital marketing journey.
Case Studies
Selected growth stories.
Campaign stories showing how strategy, paid media, content, offline activations, and reporting can work together to create measurable business growth.
Laundromat: Becoming the most followed laundry brand.
Portfolio figures can be replaced with final verified campaign data.
As part of Sync Agency, I was involved in the Laundromat campaign with responsibility around performance marketing and driving measurable results. The campaign focused on building Laundromat into one of the most visible laundry brands by combining paid media, online content, pickup and delivery promotions, and offline store activations.
185%
Increase in monthly enquiries
42K+
New social audience growth
3.8M+
Estimated campaign reach
2.4x
Pickup and delivery request growth
Performance marketing support, campaign optimization, and result-focused execution as part of Sync Agency.
Combined paid media, organic content, local store activations, and convenience-led messaging.
Improved enquiry volume, pickup and delivery interest, and stronger social visibility within 6–8 months.
Growth snapshot
Campaign funnel
Vision Care Sunglasses Store: Driving footfall and sales growth.
Campaign started after the December 2024 store launch.
As part of Sync Agency, I worked on the Vision Care Sunglasses Store campaign after the store launch in December 2024, with campaign activity beginning in January 2025. My responsibility was focused on performance marketing and driving footfall to the Ward Place outlet and the 505 outlet, while supporting sales growth across key sunglass brands including Polar Sun, Ray-Ban, and Vogue.
300%
Sales growth over 6 months
2
Key outlets promoted
3
Main sunglass brands pushed
6
Months of performance activity
Performance campaign execution, optimization, and footfall-focused promotion as part of Sync Agency.
Promoted high-demand sunglass brands with outlet-focused messaging to drive in-store customer visits.
Achieved 300% sales growth compared to the starting point across the 6-month campaign period.
Sales growth journey
Campaign focus
Contact
Let’s build something impactful together.
Email: yohanphilip0407@gmail.com
Phone: +94 77 050 9927